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Pink Ribbons, Inc

Pink Ribbons, Inc

[DVD]
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DVD 
List Price: $27.95
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Product Notes

The ubiquitous pink ribbons of breast cancer philanthropy - and the hand-in-hand marketing of brands and products associated with that philanthropy - permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer - more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns - the cause or the company? And what if the very companies and products that profit from their association have actually contributed to the problem? in showing the real story of breast cancer and the lives of those who fight it, Pink Ribbons, Inc. Reveals the co-opting of what marketing experts have labeled a "dream cause".

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    Details

    Title: Pink Ribbons, Inc
    Genre: Special Interest-Documentary
    Starring: Barbara Brenner, Carol Cone, James Brophy, Jane Houlihan, Barbara Ehrenreich, Charlene Elliott, Charlotte Haley, Nancy G. Brinker, Samantha King, Janet Collins
    Directors: L a Pool, Lea Pool
    Attributes: Widescreen
    Release Date: 9/25/2012
    Original Year: 2011
    Product Type: DVD
    Region: 1
    Rated: NR
    Catalog #: 915113
    UPC: 720229915113
    Item #: 352448X

    Technical Information

    Street Date: 9/25/2012
    Closed Caption: Yes
    Studio: First Run Features