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Classic Educational Shorts: Volume 4: The Celluloid Salesman

Classic Educational Shorts: Volume 4: The Celluloid Salesman

[DVD]
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Product Notes

This fourth collection of classroom shorts from the A/V Geeks Film Library reveals how sly marketers used 16 mm films to shape new generations of loyal consumers. Under the pretense of education, these filmmakers in gray flannel suits promoted their products in the guise of phony newsreels (News Cavalcade), classroom shorts (Your Daily Bread), and travelogues (This Is... Elk Country). They depict a American consumer wonderland in which furniture is doused with DDT (Doomsday for Pests), a blender is a piece of modern sculpture (Comprehending Blending), and sex goes hand-in-hand with the sale of copier toner (Miss Puff). As an added insight into the world of these real-life Mad Men, THE CELLULOID SALESMAN also includes a sampling of rare promotional films not intended for public consumption, such as Freeze-In (a spin-off of TV's Laugh-In, aimed at Sears appliance salesmen) and a Summer Opportunity (in which Alistair Cooke extols the benefits of a career in encyclopedia sales).

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    Details

    Title: Classic Educational Shorts: Volume 4: The Celluloid Salesman
    Genre: Special Interest
    Starring: Alistair Cooke, Madelyn Knight
    Release Date: 2/8/2011
    Product Type: DVD
    Rated: NR
    Catalog #: 737
    UPC: 738329073725
    Item #: KOV907372

    Technical Information

    Street Date: 2/8/2011
    Closed Caption: No
    Studio: Kino Video

    Credits