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Art & Copy: Inside Advertising's Creative Revolution

Art & Copy: Inside Advertising's Creative Revolution

[DVD]
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DVD 
List Price: $24.99
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Product Notes

I Want My MTV. Think Small. Just Do It. Got Milk? These phrases are iconic, but where do they come from? Meet the inspiring cultural visionaries who revolutionized advertising during the industry's golden age in the 1960s by creating slogans to live by and ads we all remember. You may have never heard of them, but pop pioneers Lee Clow, Hal Riney, George Lois, Mary Wells, Jeff Goodby, Rich Silverstein, Phyllis K. Robinson, Dan Wieden, and David Kennedy have changed the way we eat, work, shop, and communicate - often in ways we don't even realize. From the introduction of the Volkswagen to America to the triumph of Apple Computers, "Art & Copy" explores the most successful and influential advertising campaigns of the 20th century, introduces the innovative minds that launched them, and potently demonstrates that creativity can solve anything.

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    Details

    Title: Art & Copy: Inside Advertising's Creative Revolution
    Genre: Special Interest-Documentary
    Starring: Cliff Freeman, Hal Riney, Jim Durfee, Rich Silverstein, Chad Tiedeman, Charlie Moss, Phyllis K. Robinson, George Lois, Tommy Hilfiger, Jean-Yves LeGall
    Director: Doug Pray
    Release Date: 5/4/2010
    Original Year: 2009
    Product Type: DVD
    Rated: NR
    Catalog #: 601
    UPC: 841887012287
    Item #: PBS012287

    Technical Information

    Street Date: 5/4/2010
    Closed Caption: Yes
    Run Time: 90 minutes
    Studio: PBS (Direct)